The Philly Boa design makes sense as the logo highlights the food. Regarding the restaurant's brand system, hierarchy within the menu design makes the ordering experience logical and efficient and the typeface used in our brand system is the Helvetica family, an extremely easy to read font in all sizes. The brand’s color combination of red, white, and black pops out on signage and has a youthful vibe and the color combination can be seen throughout the restaurant for consistency. The restaurant’s design would encourage grab and go eating.