MOTION DESIGN
MOTION DESIGN
Matthew Brodsky Logo Animation
Motion Reel
The concept for my motion reel project is to showcase the best of my motion design work, from the fall of 2021, in a somewhat cohesive process. The music behind my motion reel is another production made by Brandon Porter in the VPA Program at Syracuse University. The track behind it is a hip-hop beat with many interesting noises and pockets to use my visual elements to work with the audio. I started by creating my personal logo's illustration animation in After effects. Next, I made a folder with all my exported motion design projects and imported the folder into Adobe Premiere. I also imported the audio file into the software. After clipping and placing particular parts of my motion design projects, I added transitions between each clip. The video begins with my logo animation using my brand system's color and portfolio website's style guide. Next, going along with the beat of the music, I placed the other clips in the pockets that best match the sound. I found that with the abrupt changes in the music, black transitions worked nicely, although I did not use them for all of the transitions. Finally, I tried to create somewhat of a narrative within my reel. For example, at one point, I used a clip from my title sequence that shows "created by Matthew Brodsky." I later show a clip from my sequence project that says, "coming the fall," to indicate that I, too, have more motion design work coming this fall. Finally, I end my motion reel by showing the back end of my logo animation with my website portfolio link. Some things I learned in the past three months is how to use after effects and set up a clean and professional portfolio website.
Syracuse 2 South Africa: Touch-to-Advance Animation
The primary audience for this sequence project was Syracuse University students and faculty. However, it is primarily aimed at students as the portal connects students. The mood I was trying to convey was informative and approachable so that the audience could understand more about what the portal is and where it will be and entice them to visit the portal locations. The goal is to begin to bridge organic relationships by connecting with students from very different backgrounds to try and work together. I first started by creating the storyboard on paper and mapping out my slides. Next, I illustrated each slide with the animations in mind. Finally, I imported the illustrator files into after effects and created my sequence. My goal was to try to have the background of each slide transition smoothly with the next piece of information so that there are not any cut scenes but rather transitions.
Kyoto Kittens: Mock TV Show Title Sequence
For my title sequence, my audience’s age range is 10-22 years old. The television series takes place in Kyoto, Japan, and is an action-based tv show. The mood that I was trying to convey as a result was the feeling of being chased. The concept and title of my show are Kyoto Kittens. Kyoto Kittens is a show about crime-fighting kittens that protect the city of Kyoto and its people; however, they are constantly being distracted by the many fresh fish markets in the city. To guide my design choices for the title sequence, I focused on my three guidelines and crafting an original music track for my video. I was able to match up the mood of the music with the perspective of the chase scene in my title sequence. I worked on this project for around a week. I started by making the logo for my tv show and choosing the colors as well as the typeface. After crafting the logo and branding system, I created the background image I wanted for my title sequence in illustrator. Lastly, I put these files in after effects, where I created a video game-like chase scene. My Overall thought process for this project was to have the chase be the main focus of the title sequence and push the viewer's eyes into the logo for Kyoto kittens. Again, I based the motion that I chose on Mario's video games.
Ampersand Animation: Night & Day
The concept with my ampersand project is to combine two opposing words to create one cohesive and moving illustration. First, I came up with my illustration, which took me about an hour. After doing so, I put the image into after effects. Then, based on the storyboard I made, I matched up the motion of my ampersand with my previously crafted plan. Creating my storyboard took about an hour as well. Finally, I began to edit my illustration and add motion to it, which took around three hours in total. Lastly, I added sound to bring life to my animation. I chose my opposing words after I decided what to illustrate actually. I initially saw an ampersand that looked like a moon in it; this is where my inspiration began. Regarding the eye flow, I wanted to keep the focus of my animation in the center of the composition. I chose the motion I did by thinking about how to represent 24 hours. I wanted to represent the moon going up and the sun going down to show the progression of a day.
Illustration Animation For Simon Gold Studios
I chose what to illustrate based on a matter of circumstances. When the first animation was assigned, I was also working on a logo for my friend Simon Goldman and his fashion brand. So I decided to remake the logo in the spool form so that it could somewhat transform into the filled black SG logo. I chose the motion I did by considering both the filled logo and the spool version of the logo. I used the lines on the spool to start the animation and flow into the second logo. My motion changed when adjusting time and positioning. It allowed me to move items quickly and even implement the concept of anticipation by adding bounces to various changes in size and position. The main takeaway I learned from this project is the logos leave plenty of opportunity for motion design, especially when paired with an adjacent styled illustration. Overall, I'm happy with my first attempt at motion and that I can offer it to my friend for him to use to promote his brand.
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“The best way to predict the future is to create it.”
— Peter Drucker